Topline
Social media star Jake Paul sported a one-of-a-kind $5.5 million Jacob & Co. watch studded with more than 700 emeralds while promoting his upcoming Netflix fight against boxer Gervonta Davis, while Mark Zuckerberg was recently seen at a UFC event wearing a specialized watch that may have carried a seven-figure price tag.
Jake Paul wears the Jacob & Co. Billionaire III,at a news conference on Sept. 23, 2025 in Miami, Florida.
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Key Facts
At a Sept. 23 press conference in Miami, Paul wore the Jacob & Co. Billionaire III, which is made of 18K white gold and contains 714 natural emeralds across the case, inner ring, movement bridges and bracelet, with a total carat weight of 147.65.
The following weekend, billionaire Zuckerberg rocked his own mega-luxurious piece at the UFC 320 event in Las Vegas: an Astronomic Souveraine from watchmaker F.P. Journe.
Zuckerberg was appearing to wear a custom version of the watch in titanium with a black dial that is not listed for public sale, but similar timepieces from the brand have sold for as much as $2 million.
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Mark Zuckerberg wears a Astronomic Souveraine from F.P. Journe on Oct. 4, 2025 in Las Vegas.
Zuffa LLC
Tangent
Conor McGregor also brought luxury watches into the ring over the weekend when he gifted his business partner, David Feldman, a Rolex in front of a full arena at the BKFC 82 event in Newark, New Jersey. McGregor gifted what appeared to be a Rolex Sky-Dweller in stainless steel and yellow gold with a black dial, worth an estimated $25,000.
Key Background
Jacob and Co. has made roughly two dozen “Billionaire” watches since 2015 and each is a one-of-one creation sold privately. The first, which was set with 260 carats of emerald-cut diamonds that weighed as much as three carats each, was ultimately sold to former professional boxer Floyd Mayweather for $18 million. The Swiss watch brand F.P. Journe, which was founded in 1999 by François-Paul Journe, is a favorite of collector Zuckerberg. He’s been seen wearing an F.P. Journe Chronomètre Bleu Byblos worth an estimated $250,000 and a piece from the brand’s Souveraine collection estimated to cost about $50,000, among other watches.
Forbes Valuation
Zuckerberg, the third-richest person in the world, had an estimated net worth of $244 billion as of Monday. Internet creator-turned-boxer Paul was ranked No. 3 on Forbes’ list of the top-earning creators in 2025, earning an estimated $50 million as of June. McGregor was ranked among the world’s highest-paid athletes in 2022 with estimated earnings of $43 million that year.
Further Reading
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