Sharing a stage with Tina Fey and Amy Poehler, Garg shows how she built a digital-first comedy empire and the four lessons entrepreneurs can learn.
Comedians Zarna Garg, Amy Poehler and Tina Fey
Zarna Garg
“I only say I love one man in my life and that is the guy from Amazon customer service.”
With that line, comedian Zarna Garg always gets a laugh. But her story, and her meteoric success, is nothing to laugh at. The Indian immigrant mom turned lawyer turned stand-up comic has built a digital-first comedy empire that doubles as a family business. Her story offers a roadmap for anyone looking to turn a passion into a thriving business.
From Bombay to New York
Zarna Garg never set out to be a comedian. She grew up in Bombay, came to the United States as a teenager, became a lawyer and spent 16 years as a stay-at-home mom. “I really thought I was going to be a lady who lunches,” she told me, laughing at how far her life has diverged from that plan.
Then came the pandemic, and with it, major change. Her husband lost his job, tuition bills loomed, and the Manhattan real estate market collapsed just as they considered selling their apartment. “When things go wrong, they go wrong so fast,” she said. Out of options, she turned to the one thing that was bringing in even a trickle of money – comedy.
It might sound crazy to stake a family’s future on open mics and jokes about mothers-in-law, but Garg had something many comics didn’t, a sharp eye for business. She saw what others missed. Instead of hoarding material, she shared it online. Instead of chasing every possible fan, she focused on those who really connected with her. And instead of treating comedy as a solo career, she pulled her entire family into the act.
Today, she is no longer the mom who thought she would dabble in humor on the side. She has two streaming specials (One in a Billion and Practical People Win), a bestselling memoir (This American Woman) and a touring schedule that includes sharing the stage with Tina Fey and Amy Poehler. She even performed at the Riyadh Comedy Festival in Saudi Arabia, one of only three women on the roster. “It wasn’t about the money,” she told me. “I want every brown woman to know that we too can do this. We can be a part of this world.”
Comedian Zarna Garg performing at the Riyadh Comedy Festival
Zarna Garg
Lessons for Success
What makes Garg’s journey so valuable for entrepreneurs is how she treated comedy not as a hobby, but as a startup. By applying modern business tools to one of the most traditional art forms, she built something scalable and sustainable. The way she reimagined stand-up comedy offers valuable insights:
1. Treat setbacks as strategic pivots
When the pandemic hit, Garg’s family faced financial instability. She remembers asking herself, “Do I do this, or do I get a job, any job with whoever is willing to hire a mom who has been out of work for 16 years?” Instead of panicking, she and her family gathered around the kitchen table and decided to bet on her talent. “We sat down as a family and came up with a plan,” she said. “How are we going to bring ourselves back to a stable financial position and make a journey out of it?”
That moment reframed comedy from a risky passion into a deliberate business venture. By treating the crisis as a launchpad rather than a setback, she set the foundation for everything that followed.
2. Bring an old stage into the digital age
Stand-up comedy may seem like the least digitizable and the least scalable art form, but Garg has made technology central to her success. “I like to say we are a digital-forward company. You don’t think of digitizing stand-up comedy. Yet we are here doing it,” she says.
Zoya, Zarna’s daughter who graduated from Stanford with degrees in computer science and classics, has led that digital transformation. She described to me how she used AI tools to design the book campaign that landed Garg on The New York Times bestseller list and built systems that automatically direct fans to discounts or livestreams.
By pairing creativity with technology, Garg has amplified her reach far beyond the stage. TikToks, online games and livestream book launches now sit naturally alongside sold-out theater tours.
3. Build a community that feels like family
Garg is laser-focused on her audience. “I would rather have one million followers who are tight and locked into our network than five million casual followers,” she told me. Her fans are educated, family oriented and crave humor that feels smart, not cheap.
That clarity has fueled everything she and her family create. Their word game Grades with Gargs, which rewards players with a joke based on their score, hit 12 million page views in its first month. “My audience loves smart humor. They don’t want dumb jokes. They want to feel like they did something with their brain,” she says.
“There is a leaderboard where fans can compete against us and the rest of the family, and it’s consistently reaching thousands of views a day,” says Zoya. The same strategy applied to Garg’s bestselling memoir. Instead of a traditional book tour, they hosted digital events and livestreams. “When we went live for an hour, we were selling two or three books a minute,” Zoya says.
By knowing exactly who she was serving and how to deliver what they wanted, Garg has built a community that feels more like family than fans.
4. Tap the talent you know you can trust
For Garg, comedy is not a solo act. It’s a family enterprise. Zoya runs digital strategy. Her son manages social media. Her husband provides financial guidance. “Other companies are seeing that we are working together as a family. We believe in a close knit, old school way of living, but we are also fully aware of the demands of 2025,” Garg says.
Of course, working with family comes with friction. “We fight a lot, but it’s always about creative differences,” Garg shared. Zoya agrees. “If there is no honesty, then there is no actual working relationship. If I were to just ‘yes’ her, then we would not actually be running a business.”
Those disagreements, however, fuel the work. “My whole family, all of us, are so consumed by what we are building that we don’t have room for nonsense fights,” Garg explained. Instead, their debates over podcast topics, digital campaigns or strategy sharpen the business and make it stronger.
Comedian Zarna Garg with her husband, daughter Zoya and two sons
Zarna Garg
The Road Ahead
Garg is clear about where this is headed. “We are going to build a multi-billion dollar brand, and it’s going to be digitally focused. We believe in people being together and using digital tools to foster togetherness,” she said.
Garg reminds us that with the right mix of grit, innovation and community, even a punchline can become the start of a business empire.
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