Demi Lovato
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After pivoting to the rock sound that many were introduced to her with on her 2022 album Holy Fvck and 2023 Revamped project, Demi Lovato has been going back to her pop roots that catapulted her onto radios everywhere more than a decade ago. She kicked off her return to pop in the summer with the club-ready single “Fast” and followed it up last month with “Here All Night.”
For the latest taste of the forthcoming LP, Lovato is giving fans a sweet “Kiss.” The track, like the rest of the album, was produced with electropop alum Zhone. Like the other singles, “Kiss” is an invitation to get moving on the dance floor, though the new track could be the most seductive yet in lyrical content. “Kiss me like one of your French girls / Like one of your bad boys / Just tie me up and twist me / Like eatin’ a cherry / Don’t care that I barely even know ya,” she sings on the booming track. “I kiss for fun / It’s fun to kiss / I use my tongue like this / I kiss for fun / It’s fun to kiss / I use my tongue like this.”
When reflecting on her path forward last year with Teen Vogue, Lovato admitted she had to dig deep to find answers for what she wants her life to be. “I oftentimes think about what I want to do with my future, and I don’t know what that looks like yet,” she said. “But I felt like I had to go back to the beginning to figure that out: Why I got into the industry; what was it about it that made me want to do this particular job; what I love about it; and what did I fight for when I thought it was getting stripped away? I have to go back to the beginning in order to figure out what future I want for myself.”
With It’s Not That Deep, Lovato is throwing her concerns about what the industry typically views as success out the window and having more fun with everything she does. It’s a fitting choice considering the nature of the album.
“This era for me, I’m not taking myself too seriously. I think every other era of my life I’ve written music for the albums to be really cathartic and therapeutic, and it was always just such intense and heavy topics that I was singing about,” she told the Chicks in the Office podcast. “I started writing really emotional songs and it just wasn’t resonating because I’m not in that place anymore. I’m not in a bad place in my life where I need to write these really intense, emotional songs. I’m happy, and I’m in love, and It’s Not That Deep anymore.”
It’s Not That Deep is out Oct. 24.
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