In the wake of Kimmel’s cancellation, Disney is facing a $3.8 billion loss as an unprecedented number of Disney+ and Hulu subscribers cancel their services. If you go online at all, you already know this isn’t exactly breaking news; every network and their affiliates are covering the boycotts because it’s a massive story. What you might not know is that if you don’t plan to cancel but are tired of the constant price hikes and confusing bundle offers, you should click “cancel” anyway because you’ll be offered significant discounts on both Disney+ and Hulu.
Reaping The Benefits Of Performative Morality
When my wife was scrolling through TikTok, she showed me one of the millions of posts of people recording themselves canceling their services. As the voiceover explained why they’re on the “right side of history” for canceling a streaming service they’ll resubscribe to the second they realize it’s the only place with their favorite shows, something caught my eye: Hulu and Disney+ are offering massive discounts in a desperate attempt to keep more subscribers from following suit.
There’s no way they’re coming out on top during their next earnings meeting whether you decide to cancel or not.
As of this writing, I’m paying $3.27 (after taxes) a month for Hulu Premium. The same service cost me $20.79 before hitting “cancel.” With no ads, and my nightly ritual of falling asleep to Frasier reruns on autoplay until my projector overheats, I’m confident Hulu isn’t making a profit from my patronage.
The same goes for Disney+, which offered me the same premium package I already had for $10.94 a month after clicking “cancel.” I was previously paying $17.51.
Hulu and Disney may be keeping subscribers with these discounts, but their bottom line is bleeding.
Simple Math Is The Best Kind Of Math
Before discovering these discounts, I was paying nearly $40 for both platforms. Now, I’m paying under $15. If taking the moral high ground involves defending Jimmy Kimmel’s one-note comedy by not watching The Simpsons reruns whenever I feel like it, I’ll happily take the discounts Hulu and Disney+ are throwing around as they let out their death rattle.
Call me a patriot. Call me a sellout. I’ll call myself entertained, and for a price that finally makes sense while the illusion of free speech keeps being pushed through the Overton Window.
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