Joel Embiid Launches First Skechers Signature Basketball Shoe

The Philadelphia 76ers’ All-Star center Joel Embiid has entered a new partnership with footwear brand Skechers. This marks a significant business move for both the athlete and the company, expanding its presence in the performance basketball market.

Main News

Joel Embiid officially unveiled his first signature basketball shoe with Skechers, named ‘The SKX JE 1’. The shoe’s design and release were announced on Tuesday.

Embiid signed a multi-year endorsement contract with Skechers. Financial terms of the agreement were not publicly disclosed.

The 2023 NBA Most Valuable Player had been a free agent in the footwear category since the end of his previous deal with Adidas. He wore Skechers basketball shoes on court for the first time in February.

The SKX JE 1 is set to be released to the public later this year. Embiid stated he aims to wear the new shoe during games in the upcoming NBA playoffs.

Summary

Philadelphia 76ers star Joel Embiid has launched his first signature basketball shoe, ‘The SKX JE 1’, with Skechers. This follows the recent signing of a multi-year endorsement deal between the player and the footwear company.

Embiid became a footwear free agent after his prior contract with Adidas concluded. He began wearing Skechers’ performance basketball models in games earlier this year, leading to this new partnership.

The official unveiling of the signature shoe took place this week. The public release for consumers is scheduled for later in the year.

Embiid intends to play in the SKX JE 1 during the postseason, assuming the 76ers qualify for the NBA playoffs.

FAQs

**What is the name of Joel Embiid’s new shoe?**
The shoe is named ‘The SKX JE 1’. It is his first signature basketball shoe with the Skechers brand.

When did Joel Embiid start wearing Skechers?
Embiid first wore Skechers basketball shoes in an official NBA game in February of this year. This was after his previous endorsement deal with Adidas had ended.

When can the public buy the SKX JE 1?
The shoe is scheduled to be released to the public later this year. An exact date has not been provided in the announcement.

Disclaimer: This report is for informational purposes only and does not constitute financial advice. All information is based on verified reporting available at the time of publication.