Apple Announces Changes To iOS, Safari, And The App Store In The European Union

Apple has announced a series of changes to its iOS, Safari, and App Store platforms specifically for users in the European Union. The adjustments are a response to the new Digital Markets Act (DMA), which comes into force in March 2024. These changes will affect how developers distribute apps and process payments for over half a billion consumers within the EU.

Main News

For the first time, Apple will allow the distribution of apps outside of the official App Store through alternative marketplaces. iPhone users in the EU will be able to download these marketplaces from the websites of approved developers.

The company is also introducing new frameworks for developers to use alternative payment processing systems within their apps. This means developers can avoid using Apple’s in-app purchase system, though a new “Core Technology Fee” will apply.

Additionally, Apple is launching new tools for developers to create alternative browser engines. This will allow other web browsers, not based on Apple’s WebKit, to be available on iOS for EU users. The changes also include expanded app analytics and options for app linking to external offers.

Summary

Apple is implementing significant updates to its mobile ecosystem in the European Union to comply with the Digital Markets Act. These updates provide developers with new options for app distribution, payment processing, and web browsing technology.

A major change permits the use of third-party app stores, or “alternative marketplaces,” on the iPhone. This breaks from the long-standing policy where the App Store was the sole source for iOS apps.

Developers can now choose to use alternative payment systems and are no longer mandated to use Apple’s own in-app purchase mechanism. These changes are confined to the 27 EU member countries and will be available with the release of iOS 17.4 in March.

FAQs

**Will iPhones in the EU now allow app downloads from the web?**
Yes, users in the EU will be able to download apps from alternative marketplaces. These marketplaces themselves can be downloaded from the websites of approved developers.

Do these changes affect users outside of the European Union?
No, Apple has stated these specific changes only apply to users within the 27 EU member countries. The policies for the App Store and iOS in other regions remain unchanged at this time.

Can developers now avoid paying any fees to Apple?
No, developers who opt for the new business terms will not pay an App Store commission but will be subject to a new “Core Technology Fee.” This fee applies to both App Store and alternative marketplace downloads after a certain threshold.

Disclaimer: This report is for informational purposes only and does not constitute financial advice. All information is based on verified reporting available at the time of publication.