LeBron James dropped a cryptic teaser on Monday, hinting at a major announcement scheduled for October 7 at noon.
The video, captioned “The decision of all decisions. October 7th. 12pm EST. #TheSecondDecision,” appears to deliberately evoke his 2010 “The Decision” moment — when he revealed his free agency move to the Miami Heat.
In the clip, the Los Angeles Lakers forward walks onto a hardwood court and sits in an empty chair in front of an unidentified man in a suit.
Will LeBron James Announce His Retirement?
The speculation is rampant over what will come tomorrow. A retirement announcement, a massive business venture — or perhaps a marketing stunt tied to his off-court ventures?
Tomorrow is the first of Amazon’s Prime Big Deal Days — the online retailer’s October sales event. Perhaps King James is announcing a new line of winter mittens.
At age 40, and with a 23rd season already assured via a $52.6 million player option, a farewell announcement would serve as the defining theme of the 2025-26 season.
And if this truly marks the beginning of James’ farewell, it would close one of the most extraordinary careers in basketball history.
Even before the official news breaks, fans are acting as though this coming season could be LeBron’s last in purple and gold, with many flocking to resale sites purchase tickets for the Lakers’ final regular season home game against the Utah Jazz.
The LeBron Legacy
The reasons for the frenzy are understandable. Over 22 seasons, James has built a resume that places him squarely in the conversation as the greatest player of all time. He is the NBA’s all-time leading scorer, surpassing Kareem Abdul-Jabbar in February 2023, and ranks among the top four in assists — a rare feat for a forward.
James has won four NBA championships (two with the Miami Heat, one with the Cleveland Cavaliers, and one with the Los Angeles Lakers) and has been named Finals MVP four times. His longevity and consistency are unmatched: 21 consecutive seasons averaging over 25 points per game, 20 All-NBA selections, and 10 trips to the NBA Finals.
Beyond the stats, his legacy extends off the court. From founding the I PROMISE School in Akron, Ohio, to building a production empire through SpringHill Company, James has shaped culture far beyond basketball.
If Monday’s announcement signals the next phase of his journey — whether retirement, reinvention, or something else entirely — it will cap a career that changed not just how the game is played, but how athletes wield influence in sports, business, and society.
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