Tesla (NASDAQ: TSLA) is building suspense with two teaser videos hinting at a major announcement tomorrow, sparking speculation that the company might unveil a long-awaited lower-cost vehicle.
Over the weekend, Tesla posted two brief clips on X: one shows spinning machinery with the date “10/7” flashing across the screen, while the other reveals piercing headlights cutting through the dark.
The company offered no details, but the imagery has many reading between the lines — perhaps a more affordable variant of the Model Y, a brand-new entry-level EV, or even a long-delayed new Roadster.
Tesla (NASDAQ: TSLA) Stock Surges
The teasers sent Tesla stock up more than 4% in trading on Monday. The shares have now surged nearly 30% over the past month and have almost doubled in six months.
It’s been a volatile 52 weeks for Tesla. The stock hit a 52-week high in December 2024, then tumbled after the inauguration of Donald Trump, as Musk’s divisive politics have made the Tesla brand toxic.
Shares bottomed near $220 in March, but have since rebounded sharply, now trading at a significant premium just under $450 per share with a P/E ratio around 260 and a forward P/E of over 170.
Tesla Deliveries, Pressure, and Positioning
Tesla just posted record Q3 deliveries, though the boost was likely temporary, coming just before the $7,500 U.S. EV tax credit expired on September 30.
The company will face pressure to maintain sales momentum. A cheaper model could help soften that impact. And the Tesla brand will continue to need to generate buzz to lift shares.
CEO Elon Musk has spent much of 2025 doing exactly that, shifting Tesla’s narrative away from cars. As sales slowed amid intense competition from Chinese EV makers and legacy automakers, and as Musk’s extremist politics have alienated some consumers, the billionaire has tried to reframe Tesla as a technology and robotics company — not simply a car maker.
Musk has touted the company’s humanoid robot Optimus, claiming in an earnings call in January that investments in artificial intelligence and robotics could one day make Tesla not only “the most valuable company by far” — but also “worth more than the next five companies combined.”
In July, Tesla launched its Robotaxi service in Austin, a modest step into autonomous ridesharing. The service has a long way to catch up to industry leader Waymo, but Tesla has framed it as the start of a larger transition toward a driverless, software-driven future.
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